TOWSON, Md. -- The Towson University men's lacrosse team is poised to become the first NCAA Division I program to sign with TRUE for its hard good needs. The Towson Athletic Department made the announcement Wednesday afternoon.
As the exclusive equipment provider, TRUE will supply heads, custom handles, custom gloves, custom arms, and new ZerolyteTM shoulder protection that meets the NOCSAE ND200 performance standard for the Tigers' men's lacrosse program. Towson student-athletes will also have the opportunity to test the latest prototypes and new technologies from TRUE, providing a new stream of high-level feedback directly to the product development team.
Under Armour will remain as the Department's official apparel provider.
"Towson lacrosse is ecstatic to partner with TRUE Lacrosse as our official equipment supplier," said head men's lacrosse coach Shawn Nadelen. "TRUE is a company steeped in providing elite quality products that deliver exceptional performance. This, along with a commitment to strong relationship-based customer service and TRUE's vision to help grow the game of lacrosse at the grassroots level allowed Towson lacrosse to understand what a great opportunity it was to join forces. As TRUE Lacrosse continues to grow, we feel very fortunate to be their first collegiate lacrosse program. We are 100 percent confident going to battle outfitted by TRUE Lacrosse and are eager for the opportunity!
"We are excited to begin the partnership between the Towson University men's lacrosse program and TRUE," said Tim Leonard, Director of Athletics. "As our men's lacrosse program continues to be on the forefront of college lacrosse, we are excited to partner with an emerging brand committed to the growth of the game at all levels."
"We couldn't be more excited to work with Coach Shawn Nadelen, his staff and his players," said Tom Burns TRUE Sports Lacrosse General Manager. "We're grateful and humbled that Towson, a high-level NCAA men's lacrosse program, has chosen to partner with TRUE Sports as its hard goods supplier.
"During our meetings with Coach Nadelen and team leaders, our shared passion for excellence was apparent," Burns continued. "This program strives for greatness on and off the field, and we work to do the same in everything we do. This sponsorship represents the next phase of our growth for our brand, and we look forward to a long and successful partnership with Towson."
ABOUT TOWSON UNIVERSITY
Towson University is Maryland's university of opportunities. With more than 150 years of experience pushing possibilities, TU is recognized as one of the top 100 public universities in the nation and a leader in academic excellence, research and discovery. As the largest university in Greater Baltimore and Maryland's fastest-growing university, Towson University's momentum is always accelerating with 23,000 current students and more than 100 bachelor's, master's and doctoral degree programs in the liberal arts and sciences and applied professional fields. Located amid one of the East Coast's cultural and economic epicenters, TU is a beacon and powerful catalyst in the Mid-Atlantic region partnering with hundreds of businesses and organizations, impacting communities and fueling change. Towson University is also nationally ranked for student diversity and social mobility by U.S. News & World Report. TU is one of only a handful of institutions where graduation and retention rates are the same for all students, a result of a deeply inclusive culture with a focus on equity among all students, faculty and staff.
ABOUT TRUE TEMPER SPORTS
A leading innovator & manufacturer of premium sporting goods, True Temper Sports (TRUE), is a leader in golf, hockey, lacrosse, diamond and ice skate industries. The company produces a wide variety of premium performance products under the True Temper, Project X, Grafalloy, Accra, Aura and TRUE brands in countries throughout the world. More than 1,000 individuals in 10 facilities proudly represent TRUE Sports across the United States, Europe, Japan, China and Australia.
